The video for the campaign is fantastic, but the real treat is the product.
Check out this excerpt from the campaign's page:
ATOMS don’t require any electronics skills or programming experience – or supervision from a parent with an engineering degree. In fact, because of the tiny electronics built into each one, kids can make all sorts of cool stuff within 5 minutes of taking ATOMS out of the box.
Naturally it wouldn't be a kickstarter campaign without rewards. And Seamless Toys, the company behind ATOMS, has put together some great backer reward levels. For a pledge as little as $30 you can get your hands on a set of ATOMS before anyone else!
$30 gets you the choice of a shirt, or the "Prankster Set", which comes with a light sensor, exploding brick and battery pack. (Oh, didn't I mention? Every ATOM set comes with a battery and A/C charger, so no selling your first born to power these things)
$50 level backing and you receive the "Monster Set". This comes with a battery, a motor, a light sensor, a knob, a record-playback module, a splitter and few structural parts to build a robot if you so desire.
$60 level (my choice) gives you the power to build a magic wand! It comes with 2 battery packs, 1 accelerometer, 1 infrared transmitter, 2 infrared recievers, 1 flip-flop (trust me, it's so much more fun to find out what that does on your own), 1 exploding brick, 1 LED night light and 2 chargers.
I'll let you check out the rest of the rewards for yourself, because it only gets better from there.
So check them out would you? They have already reached their funding goal, but that shouldn't stop you from getting in on the ground floor of an amazing product.

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